Job Description : |
General Description
The Data Analyst designs and executes data mining plans, performs primary and secondary analyses, prepares reports, and conducts research & presentations of moderate difficulty on a wide range of projects. Tasks typically involve quantitative analysis, data integration from both internal & external sources and database development.
Essential Duties and Responsibilities
Support marketing communication efforts needs by creating customers list and performing regulatory exclusions.
Perform market research projects by identifying best methodology for study needed, define questionnaire to address information needs/gaps, sample design, supplier supervision, report preparation and knowledge transfer.
Perform data mining and analyze large sets of data to identify patterns and trends by applying quantitative and analytical tools. Ensure data quality by performing segmentation, applicable policies and accuracy audits.
Pinpoint trends, correlations and patterns in complicated data sets.
Work in partnership with the supervisor and marketing staff to provide a holistic and integrated view of opportunities to the business units.
Devise methods and procedures for obtaining, maintaining and updating customer related data, including the collection, coding, and tabulation. Lead the evaluation of the data as well as the database development and maintenance or relational database and data system.
Assist the supervisor in the integration of market data from all sources (customer survey and qualitative data, customer databases, market measures, competitive intelligence, market assessments, industry reports, etc.).
Use statistical methods to analyze data and generate useful reports. For example, customer profiles and response analyses.
Develop analysis and recurrent reports for management and internal clients, presenting the results of research and analysis. Provide concise data reports and clear data visualizations for management.
Help facilitate processes to translate data insights into strategic direction.
Support integration of propensity models previously developed into database process and analyses.
Manage database suppliers and consultant’s agreements, as applicable.
Lead knowledge transfer in his/her area of responsibility.
Supervisory Responsibilities:
This Job has no supervisory responsibilities but in special circumstances may lead the work of others.
Education
Bachelor’s degree in Industrial Engineering/Statistics/Mathematics/Computer Science, or Business School
Experience
Two (2) years of experience in data mining, research, market analysis and/or data management, financial analysis or other related fields.
Certifications / Licenses
Business Analyst Certification
PMP
Microsoft Certified Professional (MCP)
Additional Qualifications
Knowledge of and ability to design database analyses.Knowledge of and ability to perform quantitative analysis.Working knowledge of data management, including database and spreadsheet applications, with the ability to use moderately complex models or specialized computer applications.Advanced statistical analysis skills. Specifically, ability to apply advanced analysis methodologies, interpret and present findings in a clear, concise manner, including the creation and use of tables, charts and graphics to summarize results.Proficient in statistical programs like SAS, SPSS, R and / or data processing tools like SQL, Power Pivot, Power BI, FoxPro and Cognos. (preferable)Ability to evaluate design, analysis and conclusions based on database information.Ability to prepare clear and comprehensive reports.Ability to make sound decisions in a consistent manner with essential job functions.Excellent oral and communication skills, both in English and Spanish.Ability to work independently with minimal supervision.
Competencies
Accountability
Analytical Discipline
Business Excellence
Change Agent
Character
Collaboration & Teamwork
Self Development
Customer Centric
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